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With new luxury hotels and world class golf courses having recently opened or set to open soon, and the introduction of luxury train journeys, exclusive cruises and upscale private tours spanning the length of the country, Viet Nam is fast emerging as an exciting destination for the high-end traveller.

The Travel Experts of Virtuoso in the US just completed a trend survey of its member agencies, each of whom specialises in catering to the needs of luxury travellers, which came to the conclusion that Viet Nam and Cambodia are the hot destinations in Southeast Asia.

Today’s luxury travellers want to be entertained and stimulated, rather than simply pampered, and Viet Nam offers a magical mix of tropical beaches, post-colonial charm, a string of world heritage sites, stunning inland scenery, a world-renowned cuisine and a home-grown flair for hospitality.

Upscale tours today must offer “off the beaten track” experiences. In a post credit crunch environment high end tourists also expect efficiency, seamless travel, value for money and a return on personal values. Many will opt for short trips which offer a slice of local culture, a splash of adventure, and authentic experiences.